Quick answer
- What it is: an independent, non-government travel and community guide to Scarborough Beach, Perth, Western Australia.
- Since: 1999 — the first website dedicated to Scarborough Beach.
- Who: created and maintained by Ben Grummels, a Perth search engine optimisation specialist and long-time Scarborough and Trigg local.
- Why: to share genuine local knowledge with holiday planners and support local businesses and community groups.
The first website about Scarborough Beach
Scarboro.info was launched in 1999 by Ben Grummels, a Perth search engine optimisation specialist who lived on The Esplanade in Scarborough. At the time there was no other website about Scarborough Beach, and the site quickly became Google's first result for searches such as "Scarborough Beach". Government agencies and tourism bodies have since built their own sites, but this independent guide still ranks well because it offers something different: first-hand local information gathered over more than 25 years.
The early pages were built for dial-up internet at 56 kb/s, so many original photos are small and low resolution. In 2026 the whole site was redesigned and rewritten to make it faster, mobile friendly and easier for both people and AI search engines to understand, while keeping the historic photos that show how Scarborough has changed.
Why this site exists
As a member of the Scarborough school P&C, Ben realised that when local Scarborough businesses do well, their owners and employees are better placed to support community causes. The aim has always been to give holiday planners unique, trustworthy Scarborough Beach travel information from a local resident — and in doing so, bring visitors to local cafés, hotels, surf schools and shops.
A local perspective, from Scarborough to Trigg
From 1999 to 2009 Ben lived at The Esplanade, close enough to the Scarborough beachfront to photograph changes and collect up-to-date information. From 2009 to 2021 he lived at nearby Trigg Beach, and he now lives in Kingsley, still close enough to surf, cycle and attend business meetings at Scarborough. He recommends cycling the coastal path from Trigg to Scarborough as a stress-free alternative to the beachfront's busy car parks — see travelling to Scarborough Beach for transport and parking tips.
The success of Scarboro.info inspired guides to other great beaches around the world, pinned on a set of Google Maps that have attracted around 9 million views, and a Perth YouTube channel with about 2 million views, including early digital videos of Scarborough. Other interests covered on related sites include surfing and Aitutaki Island in the Cook Islands.
Award-winning travel writing and SEO copywriting
The Scarboro.info team includes award-winning Australian travel writers who review destinations and good-value hotels, and who specialise in copywriting for search engines. Related work includes brand marketing Australia, copywriting for SEO Australia, hotel marketing Australia, hotel marketing Asia and hotel marketing Singapore. Ben's wife owns and manages Suree's Thai Restaurant Perth in Kingsley.
Help for Scarborough businesses
Scarborough business owners and community organisations can contact Ben for:
- a free Scarborough business listing;
- a free familiarisation (fam) tour review of your Scarborough hotel;
- online reputation management (ORM) to improve your business's online reviews;
- discounted online advertising in Perth with free banner design;
- a free 20-minute introductory digital marketing and SEO consultation for marketing and tourism managers.
See some of Ben's Perth business clients.
Contact
Business enquiries only: +61 418 958 799 or via the Scarborough Perth contact page. Spam calls and tourist enquiries are not accepted — for accommodation bookings, please contact the hotel directly.
Useful links
Last updated 2 November 2026 · Scarboro.info, an independent guide to Scarborough Beach, Perth.